{"id":19,"date":"2016-05-27T13:23:10","date_gmt":"2016-05-27T11:23:10","guid":{"rendered":"http:\/\/www.touchlink.fr\/blog\/?p=19"},"modified":"2017-06-19T11:25:34","modified_gmt":"2017-06-19T09:25:34","slug":"facebook-lancement-du-ciblage-pour-les-non-inscrits-via-laudience-network","status":"publish","type":"post","link":"https:\/\/www.touchlink.fr\/blog\/facebook-lancement-du-ciblage-pour-les-non-inscrits-via-laudience-network\/","title":{"rendered":"Facebook: Lancement du ciblage pour les non-inscrits via l’audience network"},"content":{"rendered":"

L’Audience Network est un r\u00e9seau d’applications et sites web partenaires que Facebook utilise pour afficher ses publicit\u00e9s. D\u00e9sormais il est possible de cibler finement les personnes sur le r\u00e9seau d’audience. Il faut noter que jusque l\u00e0, le r\u00e9seau d’audience a permis que de cibler les utilisateurs de Facebook hors Facebook en tant que site web.
\n\"audience<\/p>\n

Maintenant Facebook utilisera un mix entre les cookies et d’autres donn\u00e9es pour cibler les visiteurs non connect\u00e9s. Facebook utilisera ces donn\u00e9es pour comprendre le comportement des non-inscrits. Il sera quand vous visitez un site ou une application et sera vos\u00a0int\u00e9r\u00eats. Cela permettra \u00e0 Facebook d’offrir une meilleure qualit\u00e9 de publicit\u00e9 sur mobile. Cette nouvelle permet de profiter d’une large audience avec un ciblage qualitatifs et pertinent.<\/p>\n

Cet mouvement pour Facebook va lui permettre de concurrencer Google avec une longueur d’avance sur les r\u00e9seaux sociaux.<\/p>\n

\n","protected":false},"excerpt":{"rendered":"

L’Audience Network est un r\u00e9seau d’applications et sites web partenaires que Facebook utilise pour afficher ses publicit\u00e9s. D\u00e9sormais il est possible de cibler finement les personnes sur le r\u00e9seau d’audience. Il faut noter que jusque l\u00e0, le r\u00e9seau d’audience a permis que de cibler les utilisateurs de Facebook hors Facebook en tant que site web…. <\/p>\n

En savoir plus<\/a><\/div>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-19","post","type-post","status-publish","format-standard","hentry","category-non-classe"],"yoast_head":"\nFacebook: Lancement du ciblage pour les non-inscrits via l'audience network - Touchlink<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.touchlink.fr\/blog\/facebook-lancement-du-ciblage-pour-les-non-inscrits-via-laudience-network\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Facebook: Lancement du ciblage pour les non-inscrits via l'audience network - Touchlink\" \/>\n<meta property=\"og:description\" content=\"L’Audience Network est un r\u00e9seau d’applications et sites web partenaires que Facebook utilise pour afficher ses publicit\u00e9s. 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