{"id":230,"date":"2017-02-21T14:51:51","date_gmt":"2017-02-21T13:51:51","guid":{"rendered":"http:\/\/touchlink.fr\/blog\/?p=230"},"modified":"2024-12-25T09:25:08","modified_gmt":"2024-12-25T08:25:08","slug":"succession-imminente-sxo-referencement-naturel","status":"publish","type":"post","link":"https:\/\/www.touchlink.fr\/blog\/succession-imminente-sxo-referencement-naturel\/","title":{"rendered":"Succession imminente du SXO au r\u00e9f\u00e9rencement naturel"},"content":{"rendered":"<p style=\"text-align: justify;\">L\u2019informatique est le domaine de progr\u00e8s par excellence, il vit une \u00e9volution continue des programmes et des m\u00e9thodes de conception des logiciels. Tous les jours, on assiste \u00e0 un changement, de nouveaux algorithmes, \u00a0de nouvelles applications voient les jours, et d\u2019autres qui deviennent tr\u00e8s vite d\u00e9su\u00e8tes.<\/p>\n<h2 style=\"text-align: justify;\">Le passage de SEO \u00e0 SXO<\/h2>\n<p style=\"text-align: justify;\">Comme tout bon r\u00e9f\u00e9renceur qui se respecte, il faut suivre les r\u00e8gles des moteurs de recherches et l\u2019\u00e9volution de leur algorithme.<\/p>\n<p style=\"text-align: justify;\">Le r\u00e9f\u00e9rencement naturel va bient\u00f4t devenir de l\u2019histoire ancienne. Il laissera la place au \u00ab\u00a0<strong>S<\/strong>earch e<strong>X<\/strong>perience <strong>O<\/strong>ptimization\u00a0\u00bb et ceci, est d\u00fb \u00e0 l\u2019apparition de nouvelles techniques de recherche. Pour booster le r\u00e9f\u00e9rencement des sites web et de leur assurer un bon positionnement et surtout garantir une bonne exp\u00e9rience aux utilisateurs, il faut repenser sa mani\u00e8re de les r\u00e9f\u00e9rencer.<\/p>\n<p style=\"text-align: justify;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-233 size-medium\" src=\"http:\/\/touchlink.fr\/blog\/wp-content\/uploads\/2017\/02\/ux-vs-seo-300x271.png\" alt=\"ux-vs-seo\" width=\"300\" height=\"271\" srcset=\"https:\/\/www.touchlink.fr\/blog\/wp-content\/uploads\/2017\/02\/ux-vs-seo-300x271.png 300w, https:\/\/www.touchlink.fr\/blog\/wp-content\/uploads\/2017\/02\/ux-vs-seo-332x300.png 332w, https:\/\/www.touchlink.fr\/blog\/wp-content\/uploads\/2017\/02\/ux-vs-seo.png 459w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>M\u00eame les m\u00e9thodes de r\u00e9ponse aux recherches vont \u00eatre revues \u00a0par Google. En effet, ce dernier va se concentrer davantage sur les requ\u00eates des internautes et ne plus se pr\u00e9senter comme un moteur de recherche, mais comme un moteur de r\u00e9ponse.<\/p>\n<p style=\"text-align: justify;\">Pour plus de cr\u00e9dibilit\u00e9 envers ses utilisateurs, il va d\u00e9velopper des outils capables de traiter toutes les demandes des utilisateurs, en passant des requ\u00eates \u00e9crites \u00e0 celles orales \u00e0 travers la recherche vocale et le d\u00e9veloppement des Chatbots comme Siri et Cortana.<\/p>\n<h2 style=\"text-align: justify;\">Le recours \u00e0 l\u2019exp\u00e9rience utilisateur pour un bon r\u00e9f\u00e9rencement<\/h2>\n<p style=\"text-align: justify;\">Il s\u2019agit d\u2019optimiser le site pour les moteurs de recherche en prenant en compte l\u2019exp\u00e9rience utilisateur (UX). En effet, l\u2019optimisation des sites a \u00e9t\u00e9 d\u00e9cri\u00e9e car pour certains elle causait une certaine insatisfaction des internautes qui ne trouvaient pas toujours ce qu\u2019ils cherchaient. Et comme Google tend \u00e0 asseoir une certaine cr\u00e9dibilit\u00e9 envers les internautes, il tient \u00e0 leur pr\u00e9senter une r\u00e9ponse pr\u00e9cise \u00e0 leurs demandes.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-234 size-medium\" src=\"http:\/\/touchlink.fr\/blog\/wp-content\/uploads\/2017\/02\/sxo_search_experience_optimization-300x210.png\" alt=\"sxo_search_experience_optimization\" width=\"300\" height=\"210\" srcset=\"https:\/\/www.touchlink.fr\/blog\/wp-content\/uploads\/2017\/02\/sxo_search_experience_optimization-300x210.png 300w, https:\/\/www.touchlink.fr\/blog\/wp-content\/uploads\/2017\/02\/sxo_search_experience_optimization.png 312w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/>En combinant le CRO (Convertion Rate Optimization) avec le SEO (Search Engine Optimization) le SXO est ainsi assur\u00e9 en \u00e9laborant un r\u00e9f\u00e9rencement selon l\u2019exp\u00e9rience utilisateur.<\/p>\n<p style=\"text-align: justify;\">Pour un r\u00e9f\u00e9rencement dans les r\u00e8gles de l\u2019art, Google a mis au point de nouveaux codes qui traitent le champ s\u00e9mantique des pages web pour un bon positionnement. Pour le moment, le SEO classique permet toujours d\u2019appara\u00eetre dans la premi\u00e8re page, mais pour \u00eatre s\u00fbr de garder cette place, il faut int\u00e9grer dans sa panoplie d\u2019outils et techniques de r\u00e9f\u00e9rencement l\u2019optimisation \u00e0 travers l\u2019exp\u00e9rience de recherche de l\u2019internaute.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019informatique est le domaine de progr\u00e8s par excellence, il vit une \u00e9volution continue des programmes et des m\u00e9thodes de conception des logiciels. Tous les jours, on assiste \u00e0 un changement, de nouveaux algorithmes, \u00a0de nouvelles applications voient les jours, et d\u2019autres qui deviennent tr\u00e8s vite d\u00e9su\u00e8tes. Le passage de SEO \u00e0 SXO Comme tout bon&#8230; <\/p>\n<div class=\"link-more\"><a href=\"https:\/\/www.touchlink.fr\/blog\/succession-imminente-sxo-referencement-naturel\/\">En savoir plus<\/a><\/div>\n","protected":false},"author":2,"featured_media":232,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-230","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nouveautes"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Succession imminente du SXO au r\u00e9f\u00e9rencement naturel - Touchlink<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.touchlink.fr\/blog\/succession-imminente-sxo-referencement-naturel\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Succession imminente du SXO au r\u00e9f\u00e9rencement naturel - Touchlink\" \/>\n<meta property=\"og:description\" content=\"L\u2019informatique est le domaine de progr\u00e8s par excellence, il vit une \u00e9volution continue des programmes et des m\u00e9thodes de conception des logiciels. 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