{"id":262,"date":"2017-03-24T11:23:48","date_gmt":"2017-03-24T10:23:48","guid":{"rendered":"http:\/\/touchlink.fr\/blog\/?p=262"},"modified":"2024-12-25T09:25:07","modified_gmt":"2024-12-25T08:25:07","slug":"redirection-301-plus-derreurs-404","status":"publish","type":"post","link":"https:\/\/www.touchlink.fr\/blog\/redirection-301-plus-derreurs-404\/","title":{"rendered":"La redirection 301 : Plus d&rsquo;erreurs 404 !"},"content":{"rendered":"<style type=\"text\/css\">\n\t<!-- @page { margin: 2cm } P { margin-bottom: 0.21cm } H2 { margin-bottom: 0.21cm } H2.cjk { font-family: \"SimSun\" } H2.ctl { font-family: \"Mangal\" } PRE.cjk { font-family: \"NSimSun\", monospace } A:link { so-language: zxx } --><br \/>\t<\/style>\n<p class=\"western\" style=\"text-align: justify;\"><span style=\"font-size: medium;\">La redirection 301 est l&rsquo;une des techniques utiles du r\u00e9f\u00e9rencement. Son usage intervient souvent lors d&rsquo;une refonte d&rsquo;un site web : <\/span><span style=\"font-size: medium;\">Lorsqu&rsquo;on modifie le lien d&rsquo;une adresse, il faut absolument substituer l&rsquo;adresse initiale par celle cr\u00e9e. C&rsquo;est bien le r\u00f4le de la redirection 301encore appel\u00e9e redirection permanente ou moved permanently. <\/span><\/p>\n<p class=\"western\" style=\"text-align: justify;\" align=\"JUSTIFY\"><span style=\"font-size: medium;\">Pour avoir une id\u00e9e plus claire, imaginez que vous \u00eates en train de faire une recherche sur internet et que le cr\u00e9ateur de la page recherch\u00e9e vient de cr\u00e9er une autre qui pr\u00e9sente presque le m\u00eame\u00a0 contenu cibl\u00e9. La redirection 301 sert \u00e0 orienter votre navigateur vers le contenu de la nouvelle page cr\u00e9e. <\/span><\/p>\n<p style=\"text-align: justify;\" align=\"JUSTIFY\"><span style=\"font-size: medium;\">L&rsquo;ajout des redirections 301 dans le protocole http vise \u00e0 optimiser l\u2019exp\u00e9rience utilisateur et ce, en lui procurant des r\u00e9ponses pertinentes \u00e0 ses requ\u00eates. Les webmasters conseillent de la r\u00e9aliser dans le fichier Htaccess du serveur. Les redirections Javascript ainsi que les balises m\u00e9ta \u00ab\u00a0refresh\u00bb sont \u00e0 \u00e9viter absolument car il peuvent \u00eatre confondues avec des spams. <\/span><\/p>\n<p style=\"text-align: justify;\" align=\"JUSTIFY\"><span style=\"font-size: medium;\">L&rsquo;avantage d&rsquo;une redirection 301 est qu&rsquo;elle peut \u00eatre facilement\u00a0 lue par les robots. Pour signaler les pages cr\u00e9es temporairement, il faut utiliser un autre type de redirection\u00a0: la redirection 302. <\/span><\/p>\n<h2 style=\"text-align: justify;\" align=\"JUSTIFY\"><span style=\"font-size: large;\"><b>Comment cr\u00e9er une redirection 301\u00a0?<\/b><\/span><\/h2>\n<h2 align=\"JUSTIFY\"><b><span style=\"font-size: medium;\">Exemple<br \/>\n<\/span><\/b><\/h2>\n<p align=\"JUSTIFY\"><span style=\"font-size: medium;\">Vous avez une adresse URL que vous d\u00e9sirez modifier. <\/span><\/p>\n<ol>\n<li><span style=\"font-size: medium;\">Ancienne adresse\u00a0: www.votresite.fr\/agence-creation-web\/cours<\/span><\/li>\n<li><span style=\"font-size: medium;\">Nouvelle adresse\u00a0: www.votresite.fr\/cours<\/span><\/li>\n<\/ol>\n<p align=\"JUSTIFY\"><span style=\"font-size: medium;\">Ce que vous allez faire est donc rediriger \u00a0\u00bb www.votresite.fr\/agence-creation-web\/cours\u00a0\u00bb\u00a0 vers\u00a0 \u00ab\u00a0www.votresite.fr\/cours\u00a0\u00bb<br \/>\n<\/span><\/p>\n<p align=\"JUSTIFY\"><span style=\"font-size: medium;\">\u00a0Cette manipulation simple, vous permet de ne pas nuire \u00e0 l\u2019exp\u00e9rience utilisateur et aussi d&rsquo;\u00e9viter les erreurs 404 qui peuvent entra\u00eener une diminution du trafic. <\/span><\/p>\n<ul>\n<li><span style=\"font-size: medium;\"><b>Le fichier.htaccess <\/b><\/span><\/li>\n<\/ul>\n<p align=\"JUSTIFY\"><img loading=\"lazy\" decoding=\"async\" class=\"size-thumbnail wp-image-272 alignleft\" src=\"http:\/\/touchlink.fr\/blog\/wp-content\/uploads\/2017\/03\/htaccess-404-150x150.gif\" alt=\"htaccess 404\" width=\"150\" height=\"150\" srcset=\"https:\/\/www.touchlink.fr\/blog\/wp-content\/uploads\/2017\/03\/htaccess-404-150x150.gif 150w, https:\/\/www.touchlink.fr\/blog\/wp-content\/uploads\/2017\/03\/htaccess-404-300x300.gif 300w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><span style=\"font-size: medium;\">Le fichier .htaccess est le fichier de configuration de votre serveur web. Il se trouve au niveau de la racine du site. Il n&rsquo;a pas de nom. Pourtant, il est possible de l&rsquo;ouvrir et de l&rsquo;\u00e9diter \u00e0 l&rsquo;aide d&rsquo;un \u00e9diteur de texte basique. Le r\u00f4le de ce fichier consiste \u00e0 montrer aux robots et aux navigateurs la forme selon laquelle ils doivent r\u00e9\u00e9crire les URLs automatis\u00e9es. Il permet de d\u00e9finir les pages d&rsquo;erreurs et de prot\u00e9ger l&rsquo;acc\u00e8s aux r\u00e9pertoires et aux fichiers \u00e0 l&rsquo;aide de mots passes. <\/span><\/p>\n<ul>\n<li><span style=\"font-size: medium;\"><b>La formule g\u00e9n\u00e9rale pour \u00e9crire une une redirection 301 <\/b><\/span><\/li>\n<\/ul>\n<h4 class=\"western\" style=\"text-align: center;\"><a name=\"hs_cos_wrapper_post_body\"><\/a><span style=\"font-size: small;\">RedirectPermanent \/repertoire\/page initiale http:\/\/www.exemple.net\/ nouvelle page<\/span><\/h4>\n<p>&nbsp;<\/p>\n<h2 align=\"JUSTIFY\"><span style=\"font-size: large;\"><b>Pourquoi faut-il toujours faire une redirection 301 ?<\/b><\/span><\/h2>\n<p>&nbsp;<\/p>\n<p align=\"JUSTIFY\"><img loading=\"lazy\" decoding=\"async\" class=\"size-thumbnail wp-image-281 alignleft\" src=\"http:\/\/touchlink.fr\/blog\/wp-content\/uploads\/2017\/03\/seo-150x150.jpg\" alt=\"seo\" width=\"150\" height=\"150\" \/><span style=\"font-size: medium;\"><strong>Si votre site contient des pages qui pointent vers la page que vous avez modifi\u00e9e, si vous n&rsquo;utilisez pas la redirection 301, non seulement vous ne pourrez plus percevoir le contenu de cette page, une erreur 404 s&rsquo;affichera sur votre site, ce qui ne plaira certainement pas aux visiteurs de votre site. <\/strong><\/span><\/p>\n<p align=\"JUSTIFY\"><span style=\"font-size: medium;\"><strong>D&rsquo;autre part, s&rsquo;il s&rsquo;av\u00e8re que Google a bien index\u00e9 la page introuvable, cette derni\u00e8re appara\u00eetra dans les r\u00e9sultats de recherche et il est fort probable qu&rsquo;elle soit cliquable. Lorsqu&rsquo;on cliquera sur le lien de la page et en l&rsquo;absence d&rsquo;une redirection 301, le r\u00e9sultat affichera la fameuse erreur 404. Ceci est consid\u00e9r\u00e9 par Google comme un mauvais signal. En effet, le g\u00e9ant Am\u00e9ricain n&rsquo;appr\u00e9cie pas les sites bourr\u00e9s d&rsquo;erreurs 404. <\/strong><\/span><\/p>\n<p align=\"JUSTIFY\"><strong>Un autre inconv\u00e9nient s&rsquo;impose aussi\u00a0: s&rsquo;il existe des URL s externes qui pointent vers votre site, le visiteur sera certainement dirig\u00e9 vers une errer 404. <\/strong><\/p>\n<h2 align=\"JUSTIFY\"><strong><span style=\"font-size: large;\">Dans quels cas faut-il utiliser les redirections 301\u00a0? <\/span><\/strong><\/h2>\n<p>&nbsp;<\/p>\n<ul>\n<li>\n<p align=\"JUSTIFY\"><strong>Pour substituer une contenu disparu par un autre s&rsquo;approchant du th\u00e8me abord\u00e9<\/strong><\/p>\n<\/li>\n<li>\n<p align=\"JUSTIFY\"><strong>Lorsque le site renferme des pages ayant un m\u00eame contenu. Sans la redirection 301, Google va consid\u00e9rer que votre interface web affiche un contenu dupliqu\u00e9. Les cons\u00e9quences sont lourdes en terme de r\u00e9f\u00e9rencement. <\/strong><\/p>\n<\/li>\n<li>\n<p align=\"JUSTIFY\"><strong>Pour utiliser plusieurs noms de domaines pour un m\u00eame site<\/strong><\/p>\n<\/li>\n<li>\n<p align=\"JUSTIFY\"><strong>Lors d&rsquo;une refonte d&rsquo;un site web <\/strong><\/p>\n<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La redirection 301 est l&rsquo;une des techniques utiles du r\u00e9f\u00e9rencement. Son usage intervient souvent lors d&rsquo;une refonte d&rsquo;un site web : Lorsqu&rsquo;on modifie le lien d&rsquo;une adresse, il faut absolument substituer l&rsquo;adresse initiale par celle cr\u00e9e. C&rsquo;est bien le r\u00f4le de la redirection 301encore appel\u00e9e redirection permanente ou moved permanently. Pour avoir une id\u00e9e plus&#8230; <\/p>\n<div class=\"link-more\"><a href=\"https:\/\/www.touchlink.fr\/blog\/redirection-301-plus-derreurs-404\/\">En savoir plus<\/a><\/div>\n","protected":false},"author":2,"featured_media":265,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":["post-262","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gestion-sites-web"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La redirection 301 : Plus d&#039;erreurs 404 ! - Touchlink<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.touchlink.fr\/blog\/redirection-301-plus-derreurs-404\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La redirection 301 : Plus d&#039;erreurs 404 ! - Touchlink\" \/>\n<meta property=\"og:description\" content=\"La redirection 301 est l&rsquo;une des techniques utiles du r\u00e9f\u00e9rencement. Son usage intervient souvent lors d&rsquo;une refonte d&rsquo;un site web : Lorsqu&rsquo;on modifie le lien d&rsquo;une adresse, il faut absolument substituer l&rsquo;adresse initiale par celle cr\u00e9e. C&rsquo;est bien le r\u00f4le de la redirection 301encore appel\u00e9e redirection permanente ou moved permanently. Pour avoir une id\u00e9e plus... 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