{"id":350,"date":"2018-03-02T15:36:00","date_gmt":"2018-03-02T14:36:00","guid":{"rendered":"http:\/\/touchlink.fr\/blog\/?p=350"},"modified":"2024-12-25T09:25:03","modified_gmt":"2024-12-25T08:25:03","slug":"facteurs-importants-reussir-site-e-commerce","status":"publish","type":"post","link":"https:\/\/www.touchlink.fr\/blog\/facteurs-importants-reussir-site-e-commerce\/","title":{"rendered":"Les facteurs les plus importants pour r\u00e9ussir votre site e-commerce"},"content":{"rendered":"<p>En optant pour un site e-commerce, vous aurez la possibilit\u00e9 d\u2019exposer vos produits \u00a0et vos services aux clients 24H\/24 et 7J\/7. Cette opportunit\u00e9 vous permettra d\u2019am\u00e9liorer votre trafic web et d\u2019optimiser votre strat\u00e9gie marketing.<\/p>\n<p>Nous\u00a0 allons \u00e0 travers cet article vous prodiguer les facteurs les plus importants pour booster votre support e-commerce.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter  wp-image-354\" src=\"http:\/\/touchlink.fr\/blog\/wp-content\/uploads\/2018\/03\/E-comBanner.jpg\" alt=\"E-comBanner\" width=\"699\" height=\"279\" srcset=\"https:\/\/www.touchlink.fr\/blog\/wp-content\/uploads\/2018\/03\/E-comBanner.jpg 940w, https:\/\/www.touchlink.fr\/blog\/wp-content\/uploads\/2018\/03\/E-comBanner-300x120.jpg 300w, https:\/\/www.touchlink.fr\/blog\/wp-content\/uploads\/2018\/03\/E-comBanner-768x306.jpg 768w, https:\/\/www.touchlink.fr\/blog\/wp-content\/uploads\/2018\/03\/E-comBanner-600x239.jpg 600w\" sizes=\"auto, (max-width: 699px) 100vw, 699px\" \/><\/p>\n<h2>Le design<\/h2>\n<p>Comme plusieurs d\u2019entre vous ont pu le constater en naviguant sur le net, pas mal de sites de vente en ligne ont une charte graphique fade et inadapt\u00e9e au style e-commerce.<\/p>\n<p>Cette n\u00e9gligence du design peut avoir des r\u00e9percussions n\u00e9gatives sur les ventes, De ce fait, il sera n\u00e9cessaire lors de la cr\u00e9ation de votre site d\u2019accorder une grande importance \u00e0 son graphisme.<\/p>\n<h2>Le partage des produits dans les r\u00e9seaux sociaux<\/h2>\n<p>Selon des \u00e9tudes fiables, nous passons presque 2 heures par jour sur les r\u00e9seaux sociaux ! Donc il serait judicieux d\u2019en profiter pour propulser les ventes et acqu\u00e9rir de nouveaux clients. Mais, avant de se lancer, il faudra bien d\u00e9finir votre cible et choisir les bons r\u00e9seaux qui peuvent g\u00e9n\u00e9rer du trafic web.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-352\" src=\"http:\/\/touchlink.fr\/blog\/wp-content\/uploads\/2018\/03\/Importance-Social-Media-Ecommerce.png\" alt=\"Importance-Social-Media-Ecommerce\" width=\"666\" height=\"397\" srcset=\"https:\/\/www.touchlink.fr\/blog\/wp-content\/uploads\/2018\/03\/Importance-Social-Media-Ecommerce.png 852w, https:\/\/www.touchlink.fr\/blog\/wp-content\/uploads\/2018\/03\/Importance-Social-Media-Ecommerce-300x179.png 300w, https:\/\/www.touchlink.fr\/blog\/wp-content\/uploads\/2018\/03\/Importance-Social-Media-Ecommerce-768x458.png 768w, https:\/\/www.touchlink.fr\/blog\/wp-content\/uploads\/2018\/03\/Importance-Social-Media-Ecommerce-503x300.png 503w\" sizes=\"auto, (max-width: 666px) 100vw, 666px\" \/><\/p>\n<h2>Le Serveur Cloud<\/h2>\n<p>L\u2019h\u00e9bergement Web poss\u00e8de une grande influence sur l\u2019accessibilit\u00e9 de votre site internet. Le serveur ou l\u2019h\u00e9bergeur en ligne doit \u00eatre performant, rapide et s\u00e9curis\u00e9 pour garantir une parfaite diffusion des donn\u00e9es de vos produits.<\/p>\n<h2>Richesse et diversit\u00e9 de l\u2019e-catalogue<\/h2>\n<p>La pr\u00e9sentation et les d\u00e9tails de vos fiches produits constituent une grande part de votre image de marque. Du coup, vous \u00eates amen\u00e9s \u00e0 mettre \u00e0 jour r\u00e9guli\u00e8rement les descriptifs, les photos et particuli\u00e8rement les diff\u00e9rentes d\u00e9clinaisons.<\/p>\n<h2>Processus de commande en ligne<\/h2>\n<p>Les \u00e9tapes de chaque commande en ligne doivent \u00eatres faciles et simples \u00e0 faire. De plus, il faut que les prix restent les m\u00eames entre le moment o\u00f9 vos visiteurs les ajoutent \u00e0 leur panier et l\u2019\u00e9tape de confirmation de la commande.<\/p>\n<h2>Pour conclure<\/h2>\n<p>Le e-commerce est en train modifier la mani\u00e8re de faire du business en B2B.\u00a0 L&rsquo;id\u00e9e m\u00eame\u00a0de l\u2019ancienne technique de vente est en train de disparaitre. Afin de saisir les diff\u00e9rents leviers li\u00e9s \u00e0 l\u2019e-commerce, nous vous invitions \u00e0 nous contacter par mail ou par t\u00e9l\u00e9phone.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>En optant pour un site e-commerce, vous aurez la possibilit\u00e9 d\u2019exposer vos produits \u00a0et vos services aux clients 24H\/24 et 7J\/7. Cette opportunit\u00e9 vous permettra d\u2019am\u00e9liorer votre trafic web et d\u2019optimiser votre strat\u00e9gie marketing. Nous\u00a0 allons \u00e0 travers cet article vous prodiguer les facteurs les plus importants pour booster votre support e-commerce. Le design Comme&#8230; <\/p>\n<div class=\"link-more\"><a href=\"https:\/\/www.touchlink.fr\/blog\/facteurs-importants-reussir-site-e-commerce\/\">En savoir plus<\/a><\/div>\n","protected":false},"author":2,"featured_media":351,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-350","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classe"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les facteurs les plus importants pour r\u00e9ussir votre site e-commerce - Touchlink<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.touchlink.fr\/blog\/facteurs-importants-reussir-site-e-commerce\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les facteurs les plus importants pour r\u00e9ussir votre site e-commerce - Touchlink\" \/>\n<meta property=\"og:description\" content=\"En optant pour un site e-commerce, vous aurez la possibilit\u00e9 d\u2019exposer vos produits \u00a0et vos services aux clients 24H\/24 et 7J\/7. 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