{"id":65,"date":"2016-12-13T09:48:25","date_gmt":"2016-12-13T08:48:25","guid":{"rendered":"http:\/\/touchlink.fr\/blog\/?p=65"},"modified":"2017-06-19T11:25:33","modified_gmt":"2017-06-19T09:25:33","slug":"conseils-avises-reussir-landing-page","status":"publish","type":"post","link":"https:\/\/www.touchlink.fr\/blog\/conseils-avises-reussir-landing-page\/","title":{"rendered":"Les conseils avis\u00e9s pour r\u00e9ussir votre Landing Page"},"content":{"rendered":"<p>La page d\u2019atterrissage connue souvent sous le nom de <strong>landing page<\/strong>, est une technique astucieuse pour augmenter votre taux de conversion et inciter les internautes \u00e0 commander vos produits.<\/p>\n<h2>Que doit contenir une landing page\u00a0?<\/h2>\n<p>Les campagnes de marketing digital accordent beaucoup d\u2019importance \u00e0 cette page, car elle peut facilement transformer un simple internaute en prospect et mieux encore, en \u00e9ventuel client. Ce qui la distingue des autres rubriques d\u2019un site vitrine ou dynamique est son design en phase avec l\u2019identit\u00e9 visuelle de l\u2019entreprise et son contenu \u00ab\u00a0call-to-action\u00a0\u00bb.<\/p>\n<p>La page doit \u00eatre fluide, concise et contenant une sorte de formulaire contact ou devis pour recevoir les demandes de renseignements des futurs clients.<\/p>\n<p>Il faut \u00e9galement opter pour une page Responsive Web Design afin de toucher plus de mobinautes et donner plus de notori\u00e9t\u00e9 \u00e0 vos services ou produits, puisqu\u2019une page qui bogue est g\u00e9n\u00e9ralement synonyme d\u2019amateurisme.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-68\" src=\"http:\/\/touchlink.fr\/blog\/wp-content\/uploads\/2016\/12\/landing-page-design.jpg\" alt=\"landing-page-design\" width=\"750\" height=\"400\" srcset=\"https:\/\/www.touchlink.fr\/blog\/wp-content\/uploads\/2016\/12\/landing-page-design.jpg 750w, https:\/\/www.touchlink.fr\/blog\/wp-content\/uploads\/2016\/12\/landing-page-design-300x160.jpg 300w, https:\/\/www.touchlink.fr\/blog\/wp-content\/uploads\/2016\/12\/landing-page-design-563x300.jpg 563w\" sizes=\"auto, (max-width: 750px) 100vw, 750px\" \/><\/p>\n<h2>Doit-on optimiser la landing page\u00a0?<\/h2>\n<p>Optimiser la landing page pour maximiser sa performance ne peut se faire que dans le cadre d\u2019une strat\u00e9gie marketing englobant plusieurs proc\u00e9d\u00e9s\u00a0: publicit\u00e9s, campagnes SEO, etc. La place des r\u00e9seaux sociaux dans l\u2019optimisation de la page d\u2019atterrissage est primordiale, car actuellement, le Web 2.0 est l\u2019\u00e9l\u00e9ment bonus de virilit\u00e9.<\/p>\n<p>Pensez donc \u00e0 faire une bonne conception de votre landing page pour qu\u2019elle soit facile \u00e0 partager par vos fans.<\/p>\n<h2>Qu\u2019est ce qui ferait fuir un internaute de vote page d\u2019atterrissage\u00a0?<\/h2>\n<p>De pr\u00e9f\u00e9rence, la landing page ne devra pas \u00eatre incluse dans le blog ou le site web. Afin de s\u2019assurer qu\u2019il sera concentr\u00e9 sur l\u2019offre propos\u00e9, il vaudrait mieux un changement d\u2019atmosph\u00e8re visuelle, et donc, il serait pr\u00e9f\u00e9rable d\u2019\u00e9purer la page.<\/p>\n<p>Deuxi\u00e8mement, trop de question dans le formulaire pourrait faire fuir l\u2019internaute.<br \/>\nTroisi\u00e8mement, oublier une information importante concernant l\u2019offre.<br \/>\nIl faut surtout faire une pr\u00e9sentation claire de l\u2019offre et donner \u00e0 l\u2019internaute ce qu\u2019il est venu chercher. Il sera utile de pr\u00e9senter les b\u00e9n\u00e9fices escompt\u00e9s par l\u2019internaute lorsqu\u2019il remplit le formulaire. Vous pouvez ainsi les \u00e9num\u00e9rer \u00e0 travers une liste et insister sur les mots les plus importants.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La page d\u2019atterrissage connue souvent sous le nom de landing page, est une technique astucieuse pour augmenter votre taux de conversion et inciter les internautes \u00e0 commander vos produits. Que doit contenir une landing page\u00a0? Les campagnes de marketing digital accordent beaucoup d\u2019importance \u00e0 cette page, car elle peut facilement transformer un simple internaute en&#8230; <\/p>\n<div class=\"link-more\"><a href=\"https:\/\/www.touchlink.fr\/blog\/conseils-avises-reussir-landing-page\/\">En savoir plus<\/a><\/div>\n","protected":false},"author":2,"featured_media":67,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-65","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Les conseils avis\u00e9s pour r\u00e9ussir votre Landing Page - Touchlink<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.touchlink.fr\/blog\/conseils-avises-reussir-landing-page\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Les conseils avis\u00e9s pour r\u00e9ussir votre Landing Page - Touchlink\" \/>\n<meta property=\"og:description\" content=\"La page d\u2019atterrissage connue souvent sous le nom de landing page, est une technique astucieuse pour augmenter votre taux de conversion et inciter les internautes \u00e0 commander vos produits. Que doit contenir une landing page\u00a0? Les campagnes de marketing digital accordent beaucoup d\u2019importance \u00e0 cette page, car elle peut facilement transformer un simple internaute en... 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