{"id":96,"date":"2016-12-19T14:51:24","date_gmt":"2016-12-19T13:51:24","guid":{"rendered":"http:\/\/touchlink.fr\/blog\/?p=96"},"modified":"2017-06-19T11:25:33","modified_gmt":"2017-06-19T09:25:33","slug":"amp-article","status":"publish","type":"post","link":"https:\/\/www.touchlink.fr\/blog\/amp-article\/","title":{"rendered":"Propulsez votre site gr\u00e2ce au format AMP"},"content":{"rendered":"<p>L\u2019<em>Accelerated Mobile Pages ou AMP <\/em>est une initiative <em>Open source<\/em> lanc\u00e9e par Google, qui permet d\u2019acc\u00e9l\u00e9rer la navigation sur diff\u00e9rents mobiles, et qui dans le domaine du SEO permet aussi d\u2019avoir de meilleurs r\u00e9sultats. C\u2019est donc un outil performant pour les utilisateurs et performatif pour les r\u00e9f\u00e9renceurs. Un outil obligatoire pour se propulser vers l\u2019information et propulser son site Web.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-88\" src=\"http:\/\/touchlink.fr\/blog\/wp-content\/uploads\/2016\/12\/accelerated-mobile-pages.png\" alt=\"accelerated-mobile-pages\" width=\"730\" height=\"365\" srcset=\"https:\/\/www.touchlink.fr\/blog\/wp-content\/uploads\/2016\/12\/accelerated-mobile-pages.png 730w, https:\/\/www.touchlink.fr\/blog\/wp-content\/uploads\/2016\/12\/accelerated-mobile-pages-300x150.png 300w, https:\/\/www.touchlink.fr\/blog\/wp-content\/uploads\/2016\/12\/accelerated-mobile-pages-600x300.png 600w\" sizes=\"auto, (max-width: 730px) 100vw, 730px\" \/><\/p>\n<p>Les internautes sont affam\u00e9s d\u2019informations. Ils sont cependant impatients et volages. D\u00e9j\u00e0, l\u2019internaute lit difficilement toute l\u2019information qu\u2019il a \u00e0 ses yeux. Mais une fois qu\u2019une page Web \u00e0 consulter tarde \u00e0 se charger, de s\u2019ouvrir, ils passent directement \u00e0 autre chose. Ce flirt avec l\u2019information, exige de raccourcir le temps de chargement d\u2019une page sur un mobile, notamment le t\u00e9l\u00e9phone portable qui est utilis\u00e9 par la majorit\u00e9 d\u2019internautes pour acc\u00e9der au Web.<\/p>\n<h2>L\u2019AMP bouge sur le mobile<\/h2>\n<p>Mais sur les mobiles,\u00a0 l\u2019AMP dans sa version Web est remplac\u00e9e par une version HTLM sur les mobiles. Il s\u2019agit d\u2019un proc\u00e9d\u00e9 d\u2019\u00e9puration du code d\u2019une page web, ce qui facilite son chargement et sa compatibilit\u00e9 avec divers types de mobiles.\u00a0 En rendant le code plus l\u00e9ger, l\u2019AMP r\u00e9duit le JS (javascript), il aide le chargement des images \u00e0 se faire dans un autre syst\u00e8me de cache dont l\u2019efficacit\u00e9 est plus accrue. C\u2019est donc d\u2019un syst\u00e8me de chargement ultra rapide, qui n\u2019alt\u00e8re pas la qualit\u00e9 ni des images ni du texte, donc qui sauvegarde la lisibilit\u00e9 de la page tout en r\u00e9duisant le temps d\u2019acc\u00e8s par le fait de propulser son chargement sur le mobile.<\/p>\n<h2>Les avantages de l\u2019AMP<\/h2>\n<p>L\u2019un de ces principaux avantages c\u2019est qu\u2019il permet un gain consid\u00e9rable de temps. On peut dire que l\u2019AMP est une taylorisation de l\u2019information, car elle augmente le rendement (plus d\u2019infos), r\u00e9duit le temps (en un clic), pour offrir une plus grande consommation \u00e0 l\u2019utilisateur. En l\u2019absence d\u2019une bonne vitesse de connectivit\u00e9 au r\u00e9seau, ce qui alourdit et retarde le chargement d\u2019une image sur un mobile comme un smartphone, avec la page AMP le d\u00e9lai d\u2019attente du chargement est plus court. Selon Google, l\u2019acc\u00e8s au contenu sur une page AMP est 15 \u00e0 85 % plus rapide que sur une page classique.<\/p>\n<p>La satisfaction de l\u2019utilisateur, compte tenu de ce double avantage temps-qualit\u00e9, cr\u00e9e entre lui et le site, un capital confiance qui le pousse \u00e0 revenir. Ce qui est un atout suppl\u00e9mentaire, car l\u2019AMP va donc servir de crit\u00e8re au r\u00e9f\u00e9rencement d\u2019un site.<\/p>\n<p>Le mobile first de Google \u00e0 terme, devient un outil d\u00e9terminant dans les r\u00e9sultats de la recherche, et donc permettra de se distinguer des concurrents, d\u2019avoir une avance sur eux s\u2019ils en sont priv\u00e9s. \u00a0Il est donc important dans le domaine du SEO, d\u2019optimiser son site d\u00e9sormais pour les mobiles, car ils sont l\u2019avenir pour tous ceux qui publient du contenu de blog ou sur des sites d\u2019actualit\u00e9.<\/p>\n<h2>Comment acc\u00e9der au format AMP\u00a0?<\/h2>\n<p>Pour les utilisateurs de <em>WordPress<\/em>, 2 plug-ins les aident \u00e0 y acc\u00e9der \u00e0 savoir <em>AMP WordPress d\u2019Automatic<\/em> ou <em>Yoast SEO<\/em>. Pour les autres, le codage doit se faire sur le site d\u2019<em>Accelerated Mobile Pages<\/em>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019Accelerated Mobile Pages ou AMP est une initiative Open source lanc\u00e9e par Google, qui permet d\u2019acc\u00e9l\u00e9rer la navigation sur diff\u00e9rents mobiles, et qui dans le domaine du SEO permet aussi d\u2019avoir de meilleurs r\u00e9sultats. C\u2019est donc un outil performant pour les utilisateurs et performatif pour les r\u00e9f\u00e9renceurs. Un outil obligatoire pour se propulser vers l\u2019information&#8230; <\/p>\n<div class=\"link-more\"><a href=\"https:\/\/www.touchlink.fr\/blog\/amp-article\/\">En savoir plus<\/a><\/div>\n","protected":false},"author":2,"featured_media":87,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5,1],"tags":[],"class_list":["post-96","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hi-tech","category-non-classe"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Propulsez votre site gr\u00e2ce au format AMP - Touchlink<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.touchlink.fr\/blog\/amp-article\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Propulsez votre site gr\u00e2ce au format AMP - Touchlink\" \/>\n<meta property=\"og:description\" content=\"L\u2019Accelerated Mobile Pages ou AMP est une initiative Open source lanc\u00e9e par Google, qui permet d\u2019acc\u00e9l\u00e9rer la navigation sur diff\u00e9rents mobiles, et qui dans le domaine du SEO permet aussi d\u2019avoir de meilleurs r\u00e9sultats. C\u2019est donc un outil performant pour les utilisateurs et performatif pour les r\u00e9f\u00e9renceurs. Un outil obligatoire pour se propulser vers l\u2019information... 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